Apple Buys Beat Music - Why?
According to Eddie Cue in an interview to Engadget.com, ""It was a no-brainer for us," said Cue, outlining the three reasons in more detail. First, Cue says the Beats team is sensational, and will be a perfect fit for Apple; additionally, Dr. Dre is an incredible artist with an incredible ear. Second, Cue notes that Beats has great headphones that do a great job at making music sound good. (He also revealed that Apple's interested in speakers as well as headphones.) Finally, he also mentioned that this is the "first music subscription service done right." To Cue, the magic is in the ability to curate songs and listen to playlists.
What does Apple acquiring Beats Music mean for the music industry and for Apple and iTunes???